It's 6 p.m. A prospect has replied: “Send me a presentation of your company, we'll look at it tomorrow.” You open PowerPoint. A blank page. A title: “Company presentation.” You look for what to write underneath, and nothing comes.
This block is normal. Nobody taught you how to tell the story of your trade in slides. The result: you copy the competitor, you stack up 25 slides, and the prospect reads nothing.
Here is a company presentation in PowerPoint in 10 slides, with, for each one, what to write, what to avoid and an example. You can fill it in tonight, on your own, without paying anyone.
Company presentation in PowerPoint: who is it for?
Before the outline, a simple question: who is going to read it? Three cases, three different presentations.
- A prospect who is discovering you. They want to understand in two minutes whether you solve their problem.
- A banker, a partner, an investor. They want numbers, a team, a direction.
- A candidate or a new employee. They want to know who you are and where you are going.
The outline below is designed for the first case: the prospect. It is the most common one for a small business or an SME. For the other two, you keep the same backbone and change two or three slides (we come back to this below).
One rule applies to everyone: one idea per slide. If a slide needs a five-minute spoken explanation, split it.
The 10-slide outline, with the text to write
Slide 1. The title: who you are in one sentence
Not “Dupont Company Presentation.” Write what you do and for whom.
Example: “Dupont Plumbing: emergency repairs and bathroom renovations for homeowners in East Lyon.”
Add your logo, your name, the date. Nothing else.
Slide 2. Your customer's problem
Start with them, not with you. Describe the situation that led them to contact you, in their own words.
Example: “A leak on a Sunday night. Three tradespeople called, only one answers, and nobody gives a price before coming.”
Three lines at most. If your prospect recognizes themselves, they keep reading.
Slide 3. What you offer
Your answer to the problem, in one sentence, then three benefits as bullet points. A benefit is what the customer gains (time, peace of mind, money), not a technical feature.
Example: “A plumber who answers in 15 minutes, states the price before coming and guarantees the work.”
Slide 4. How it works
The concrete steps, from first contact to result. Three to five steps, one icon or number per step.
This slide reassures. A customer who sees the path is less afraid of committing to it.
Slide 5. Your proof
This is the slide that convinces. Include what you can show:
- before-and-after photos of your work;
- real customer reviews, with first name and city if the person agrees;
- your years of experience, your certifications, your professional labels.
Never include a figure you can't back up. One authentic review weighs more than ten promises.
Slide 6. Your prices or packs
Many business owners skip this slide for fear of putting people off. That is a mistake: a prospect who sees no price imagines the worst. Show a range or your packs, and what they include.
If your business doesn't lend itself to a fixed price, give an example of a typical project with its budget.
Slide 7. Why you rather than someone else
Your difference, without empty phrases. “Quality and professionalism” says nothing: everyone writes it. Look for what you do that others don't.
Examples: “Same-day service,” “a single contact from quote to delivery,” “price stated before we travel.”
Slide 8. Who is behind it
A photo of you (and the team if there is one), your first names, your roles, two lines about your background. Customers of small businesses buy a person as much as a service. This slide humanizes the rest.
Slide 9. They trusted you
A few client or project names, with their agreement. If you are just starting out and have no clients to cite yet, replace this slide with your commitments (deadline, warranty, follow-up) and keep it short.
Slide 10. The action: what to do now
The last slide tells the reader one single thing to do: call, book a slot, reply to your email. Put the phone number, the booking link, the address.
A presentation that ends with “Thank you for your attention” leaves the reader with no next step. A presentation that ends with “Call me at 06... or book 20 minutes here” triggers a meeting.
Adapting the outline: banker, partner or candidate
The backbone stays the same. What changes:
- For a banker or a partner. Replace slide 4 (the process) with your key figures: revenue for the last few years, margin, number of customers. Add a slide on your plans for the next twelve months. Only present figures your accountant can confirm.
- For a candidate. Keep slides 1, 2, 8 and 10, and add your values, team life and open positions.
- For a tender. Follow the requested outline in the specifications to the letter. Your presentation must answer the selection criteria, in the order in which they are scored.
PowerPoint, Canva or Google Slides: which one to choose?
The outline works for all three. An honest guide:
- PowerPoint: the most common in business. You can save as PDF to send it.
- Google Slides: free with a Google account, handy for working with several people.
- Canva: ready-made layouts, easy to pick up, with a free version and a paid version.
The choice of tool matters less than the clarity of the content. A presentation that reads well in Google Slides beats a cluttered one in paid software.
Always send your presentation as a PDF, unless you are asked for the editable file. The PDF keeps the layout, whatever the reader's device, and it opens well on a phone.
Layout mistakes that ruin good content
A good outline badly presented loses its effect. Four habits to adopt:
- No more than 30 words per slide, on average. If you go over, cut or split.
- One font, two sizes. A big title, text that is readable on a phone.
- Real photos of your work rather than stock images where everyone is smiling.
- Two or three colors, those of your logo. Not a rainbow.
To go further on what prospects can't stand in a presentation, read our article on slide mistakes to avoid.
Do the presentation yourself or hand it off?
Do it yourself if you have an evening ahead of you, you are comfortable with presentation software and your content is clear. The outline above is enough. It's free, and you are the person who knows your trade best.
Hand it off if one of these situations sounds familiar:
- you have the content but the layout takes you hours;
- you need to send the presentation within 24 hours;
- you present regularly (tender responses, weekly sales meetings) and every version costs you an evening.
What Fiddes Slides does
Fiddes Slides creates or redoes your presentations. The price is displayed, the deadline is met, no work starts before payment:
- Per slide: €49 per slide, minimum 10 slides. A complete 10-slide company presentation therefore costs €490.
- Subscription 20: €390 per month, up to 20 slides per month, delivered in 24 hours.
- Subscription 50: €790 per month, up to 50 slides per month, delivered in 24 hours.
Prices exclude VAT. The money-back guarantee applies, with 2 rounds of revisions included. We ask for your content (text, logo, photos) through an order form, then we lay it out. If the brief goes beyond the pack paid for, we let you know within 24 hours before starting.
Details and ordering on the Fiddes Slides page.
